Master’s in Ethics and Leadership
University of Tirana
2019 – 2021Copywriter & Communication Strategist
“Your business isn’t selling?” “Let’s fix that.”
Jeton Toska
Copywriter and communication strategist focused on creating content that strengthens brand credibility, identity, and reputation. Expert in SEO, performance analysis, digital marketing campaigns, and audience segmentation. Skilled in interpreting complex messages and developing consistent tones and strategies for effective communication, improving performance and audience engagement.
Background
Experience & Education
Education
Bachelor’s in Philosophy
University of Tirana
2015 – 2019Experience
Freelance Copywriter & SEO Strategist
International project for traffic and conversion growth
- Developing SEO strategies in highly competitive international markets
- Writing emotional content, storytelling, and conversion-focused copywriting
- Performance analysis, page structure optimization, and ROI improvement
- A/B testing different communication tones (emotional, rational, narrative) to increase CTR and conversions
JetonStore.com – E-commerce & Digital Marketing / Web Development & Design
- Website creation and design, development of visual content
- Managing marketing campaigns for partners such as Amazon and CJ Affiliate
- Writing original content for products, websites, and social media with a focus on SEO and performance analysis
- Analyzing all messages and campaigns for consistent tone and professional communication
One Albania – Customer Care & Experience
- Strategic negotiation and communication with clients to maintain contractual relationships
- Analyzing customer feedback and developing communications to improve satisfaction and loyalty
- Collaborating with sales departments to manage difficult cases and maintain a positive company image
What I do
My Services
Transforming ideas into strategic communication, measurable growth, and a lasting digital presence.
01
Copywriting & Communication Strategy
Creating persuasive and emotionally engaging content that elevates brand identity and drives measurable results across e-commerce and lifestyle brands. Developing clear, consistent communication strategies and tone of voice that build trust, credibility, and long-term engagement.
02
SEO & Performance Optimization
Combining technical SEO precision with a creative approach to content and structure optimization — turning search visibility into real engagement and conversions. Designing and implementing data-driven strategies for highly competitive international markets to maximize ROI and performance.
03
Digital Marketing & WordPress Web Development
Building and optimizing WordPress websites that merge design, storytelling, and analytics — transforming digital presence into measurable business growth. Managing end-to-end digital marketing campaigns and audience segmentation for e-commerce and international brands.
Portfolio
Samples of My Work
Contact
Start a Project
I respond personally to every message. Tell me a bit about your project — and I’ll get back to you within 24 hours.
For brand strategy, copywriting & communication projects.